A lot of fun has been had arguing whether the standard Jack Daniel’s qualifies as bourbon or not. But the discussion always comes back to the Lincoln County Process. Some may say that it hides flaws that would otherwise be more pronounced, but that is largely inconsequential as so many other brands use many different means of filtering. Jack Daniel’s has also been making whiskey for 150 years and it’s hard to argue that after perfecting their technique for so long, that they make poor products. This is highlighted by their entry into rye production and how impressive their rye products have been out of the gate.
As for the standard Jack Daniel’s, it's quite difficult to mistake it for another average budget whiskey due to its memorable nose and unique palate, which can probably be traced back to the Lincoln County Process. Besides the brand’s quintessential banana notes, it offers a sweet and fruit-forward palate that makes it stand out and constantly reminds you you’re drinking Jack. When I compared it to a Jack Daniel’s Single Barrel Barrel Proof flavor profile, I surprisingly found more nuance with the standard’s profile. Yes it was a single barrel and barrels can vary, but the result wasn’t what I was expecting and shows the standard Jack Daniel’s does have its moments.
The next night's mission was to drink Evan Williams and Jack Daniel's with my only Kentuckian friend, Meredith the pizza girl, who brought Addy, the Evan Williams junkie. I read somewhere that EW tasted like a knock-off JD, and I wanted that to be true, because the bottle and marketing are very clearly imitations.